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JUVENTUS – NFT: 1 – 0
Match for trademark protection in the metaverse

11/03/2023

1. The ball in the Court’s court In July 2022, the Court of Rome issued the first Italian decision on the subject of NFT ( the abbreviation for ‘non fungible token’), marking the first point of jurisprudence with an extremely contemporary issue. The dispute concerned the use by a company specialised in blockchain technology called …

JUVENTUS – NFT: 1 – 0
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Vendôme, iconic square, “hypocrite” trademark

17/10/2022

LVMH’s “Vendôme” trademark cancelled for lack of inherent distinctiveness. In 2019, the City of Vendôme filed the “Vendôme” trademark in France for jewellery and watchmaking products. In May 2021, the City sold its trademark to the Louis Vuitton Moët Hennessy group (LVMH). The transfer caused a stir in the press, both for the amount (€10,000), …

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Artificial Intelligence and Copyright – Part 1: The protection of AI works

05/07/2022

The impressive development of artificial intelligence in recent years raises new questions in every field. One of the most affected areas, also thanks to NFT and the emergence of digital art, is the market for art. Leaving aside the question of the protection of these works on the basis of copyright and the ownership of …

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