Intellectual Property Valuation

Trademark Valuation: Discover Your Brand’s Value with the LIEN Method

Trademark valuation is crucial for businesses seeking to understand their brand’s monetary worth. Our law firm offers a comprehensive approach to brand valuation, combining legal, economic and financial expertise.


Our founding partners, hold degrees in law specializing in “Innovation Law” from Sciences Po University in Paris as well as in economics and management from Bocconi University in Milan. The thesis titled “Trademark Valuation: At the Crossroads between Law and Economics” lays the foundation for our innovative valuation method.


LIEN Method for Trademark Valuation: Qualitative and Quantitative Analysis: 

  1. Qualitative Analysis:

    • Legal Protection: We assess trademark’s distinctiveness, national and international registrations, territorial extension, and potential conflicts with third-party rights.
    • Market Context: We evaluate brand strength considering competition, advertising campaigns, customer loyalty, and brand positioning with respect to competitors.
    • Value Creation: We analyze the trademark’s role in creating value and its ability to generate significant economic benefits.
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  2. Quantitative Analysis:

      • Method Selection: We choose an economic valuation method based on the valuation objective, available information, the type and characteristics of the intangible asset to be valued, and the current scenario. Valuation methods fall into three categories:
        1. Income Approach: Calculates the present value of future cash flows generated by the brand (e.g., royalty method, premium price method).
        2. Market Approach: Compares the brand with similar brands in the market (e.g., multiples method).
        3. Cost Approach: Assesses the cost of creating or replacing the brand (e.g., historical cost methods, adjusted historical cost method, residual historical cost method).
    • Parameter Adjustments: We adjust parameters based on the conclusions from the qualitative analysis (discount rate, revenue attributable to the brand, multiples).
    • Determining Brand Value: We determine a precise monetary value supported by our appraisal of value.

The LIEN Method for trademark valuation can be applied to any intellectual property asset: patent, software, trade secret, copyright.

 

International Recognitions 

Our founding partner, Tommaso Stella, has been recognized by the World Intellectual Property Organization (WIPO) as an expert in intellectual property valuation and trademark valuation in particular (WIPO Expert Determination for IP Valuation). This recognition supports our view of intellectual property as both an exclusive right and an intangible asset. 

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If you’re interested in evaluating your intellectual property or have specific questions, feel free to contact us for personalized opinion. We’re here to help you maximize your brand’s value using the LIEN method for trademark valuation !