Category: Trademarks

The Sachertorte: a marketing dream, a trademark nightmare

A gloomy day, a brightly lit café and a hot cup of tea – these are the best conditions for enjoying one of the world’s best-loved and most replicated desserts: the Sachertorte; well, there are those who, like Nanni Moretti in Bianca (1984), would not give it up even on a hot day in July. […]

Blissful ignorance. The consequences of a poor English proficiency in the trademark sector.

27/11/2023

In the 2022 lawsuit ecobell (fig.) v Ecobull,[1] the EUIPO Board of Appeal, in upholding the decision of the Cancellation Division on the similarity between the trademarks, clarified that a uniform knowledge of English cannot be presumed throughout the entire European Union. Therefore, when comparing two signs, only a modest knowledge of English should be

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